A deeply inauthentic young man, Craig Evanhalen, reinvents himself as a punk rocker in a New Jersey college town. With the help of a publicist and talent search, he assembles a band called BANANAZZZ and heads to Austin for the SXSW showcase he believes will bring him fame and fortune. But as the spotlight intensifies, Craig's ego spirals out of control and his manufactured persona begins to fracture, forcing him to confront the dark history he tried to leave behind.