Stuck at the family store, a young man dreams of getting romantically involved, but can never find time to meet the right woman. Of course, his friends think they can help, and he soon finds himself in love with an attractive young lady, but the conflicting advice from his friends never seems to end. When things take a turn for the worse, he is confronted with he dark side of human relationships, as he tries to maintain his sense of values against an onslaught of lies and deceit.