Factory owner Nurettin Bey plans to make a profit by buying up land in a neighborhood that is set to become an industrial zone at a low price. However, Ayhan, the nephew of Kadir Ağa, a resident of the neighborhood, explains the situation to the residents. Nurettin Bey's plans are thwarted. Nurettin Bey decides to send his daughters to the neighborhood to publicize the matter to the media. Nurettin Bey's daughters disagree: Hülya learns of her father's plans and grows closer to Ayhan. Selma, however, sides with her father and tries to win over Ayhan's cousin Turan. Turan testifies against Ayhan in exchange for the money offered to him. Ayhan is labeled a bribe-taker in the neighborhood. Uncovering the truth will be difficult.