Visiting the company cafeteria is like going through the nine circles of Dante’s Inferno. At least that’s how Valoušek, editor of Kulturní noviny, sees it when he unwittingly becomes the protagonist of a social experiment at the local company cafeteria, where everything happens the opposite of how it should. This humorous satire about the conflict between reality and ideals highlights the pitfalls of the journalism profession, and the fact that culture is created not by institutions, but by people.